The südback is one of the most sought after and most important trend fairs for the bakery and confectionery trade in Germany. It is the hub for the exchange of ideas, opinions and information as well as for the presentation of trends, developments and technical innovations. The Baker Trend Forum, the Confectionery Trend Forum and the südback Trend Award are enjoying great popularity. The high quality of the forum presentations and the Schaubacken attract many trade visitors. Innovative product developments are rewarded in terms of technology, design and concept by the südback Trend Award.
The südback Trend Award will be presented for the 12th time and honors progressive solutions for the companies in the categories Marketing, Sales & Organization, Commodities & Convenience as well as Technology. The expert jury, which is made up of representatives of the organizers, the idealists, specialist media and the bakery and confectionery industry, determines the winners. These will be announced in advance of the fair so that the companies can include the award in their communication before the südback and use the award for their business success.