Opti SHOWCASE - COMPANY POSITIONING
What makes me special? What strengths can I score with my customers? How can I adjust the look and feel of my store to my positioning? The opti SHOWCASE 2020 sheds light on questions like these.
For the second time, the special area in Hall C4 presents itself as a platform with concrete practical relevance. Discover new potential on-site with a virtual quiz using VR glasses. Matching the result, you can expect best practice examples and subject matter experts for your detailed questions.
Three types are in the foreground: the fashionist with high-quality standards and the focus on "fashion", the owner or traditionalist with the focus on "people" and the medical chief with a focus on "health". All three get concrete tips on the core topics of marketing, shopfitting and consulting.